Paula Rodríguez is an art director and graphic designer based in Barcelona. Graduated in Graphic Design and Visual Communication, Paula has worked with Barcelona-based creative directors as Ingrid Picanyol and Enric Jardí. After 3 years of freelancing, she actually works as Art Director at Digiocracy.
She loves working with people who take care about brand cohesion and give value to each step while building their brands or projects, seeking to help strengthen them through a wide range of creative and graphic approaches under a close, demanding and quality service.
Her vision goes far beyond the aesthetic and functional, exploring design under distintive and enduring visual narratives developed with an eye on detail, sophisticated but bold imaginaries and rigorous processes. She cares to be precisely involved in all challenging projects that aim to be innovative, conscious and curious in their ideas, finding balance with the conceptual and strategic point of view and, as a base point, without missing the essence of each one of them.